Categorized | Europe, Features

100 Years of Anuga

Posted on 29 September 2019

In 2019, Anuga is celebrating its 100th anniversary – a remarkable sign of its long-term support of the industry. The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924.

With around 360 exhibitors and 40,000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. In 1951, for the first time over 1,200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years.

In 2003, the Anuga “10 trade shows under one roof” concept was implemented. Today, with 7,405 exhibitors and around 165,000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages.

Anuga Frozen Food: The international frozen food industry meets up in Cologne

Frozen products make life easier and international cuisine is no longer imaginable without them. In the scope of Anuga Frozen Food, Anuga will from 5 to 9 October 2019 once again be offering a concentrated business platform for the suppliers and trade buyers of the frozen food industry. In Halls 4.1 and 4.2, of Koelnmesse, around 600 exhibitors will present the wide spectrum of products and services of the frozen food segment to the retail trade and to the still fast growing food service segment. Around 7,500 exhibitors from more than 100 countries are expected to participate at Anuga in Cologne.

Themes and Trends

In general, the significance of frozen food products for the consumers is growing. The German Frozen Food Institute (dti), which has been the exclusive partner of Anuga Frozen Food and Anuga Culinary Concepts since 2013 and which will also be represented this year in Hall 4.2, confirms this as well. The exhibition stand of the dti serves as the central point of contact for the frozen food industry in Germany and presents current shopper insights into frozen food products. The strongest trends on the frozen food market are convenience and health. Healthy eating is en vogue among the consumers and is being achieved through innovations from the sections vegan, vegetarian and free-from products.

The trend towards meat substitute products wouldn’t be conceivable without frozen food, the new meat alternatives are at home in the frozen food department. Convenience remains to be very important for the consumers. Ready-made meals and bakery products satisfy the wish for time-saving options and reduced workloads. Frozen food products are especially indispensable in the outof- home market and are recording high growth rates. Pre-portioned and ready-prepared components ensure the highest safety, flexible preparation and portioning and relieve the burden on the staff in the professional kitchens. Frozen food supports the food service sector with its culinary core competence, because many tailor-made concepts and products offer the right answers to meet the high demands of the guests.

Events for the frozen food industry in the scope of Anuga:

As the partner of Anuga Frozen Food, with its exhibition stand the dti forms the central point of contact for the frozen food industry in Germany in Hall 4.2, B11/C10. The international and German guests will thus be offered a comprehensive offer of information and a communicative “frozen food lounge”.

The dti is for the first time also represented at the DEHOGA Food Service Marketplace in Anuga Culinary Concepts. The dti will be presenting its digital offer of information for chefs, the TK-PEDIA knowledge database.

Guided Tour Innovation in Frozen Food

Sunday, 6 October 2019, 4:00 p.m.
The Anuga VIP offer also includes a Frozen Food Trend Tour for the first time, which is being jointly conducted by Nutrimarketing and dti. Current international product trends will be highlighted. It is necessary to register in advance.

Digital Edition Sponsored by Global Tissue Group