Archive | Columns

How to Create Deeper Connections by Going “Direct-to-User”

Posted on 09 May 2019

By Kirsty Cole, Head of Growth, Anthem Benelux

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Why Packaging is a Game Changer for the IoT

Posted on 26 November 2018

By Eric Schultz, VP, Business Development, SGK Continue Reading

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5 Key Ways for Brands to Own the Digital Shelf

Posted on 11 July 2018

BY UMA KANNAPPAN, GLOBAL PRODUCT DIRECTOR, E-CONTENT, SGK Continue Reading

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How to Leverage Your Packaging Artwork to Maximise Your Digital Strategy

Posted on 13 March 2018

By Lian Stevenson, Engagement Manager, Client Solutions Europe, SGK
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How to Fully Optimize the SmartLabel™ Opportunity

Posted on 09 November 2017

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Four Approaches to Creative Leadership in CPG Companies

Posted on 24 March 2017

By Scott Lucas, Managing Director, Brandimage & Jen Bethke, Account Director, Brandimage Continue Reading

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Building Graphics Workflows Across Emerging Markets

Posted on 22 November 2016

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The FDA Nutrition Label Update Is Your Opportunity to Gain Competitive Brand Advantage

Posted on 22 November 2016

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The Future of Private Brand Revealed – Vertex Awards

Posted on 08 July 2015

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By Christopher A. Durham: President & Chief Strategist, My Private Brand

Largest Worldwide Private Brand Competition is Changing Retail Owned Brand Design

Almost three years ago, the publisher of this magazine, Phillip Russo, and I sat in a little café in Amsterdam, discussing our publications, the opportunities for Private Brands, and PLMA’s World of Private Label international trade show we had just attended. A few drinks and a good cigar later, we had a handful of off-the-wall ideas we truly believed could change private brand. That conversation was the spark that ignited the Vertex Awards. And now, two years after its inception, the Vertex Awards are the largest worldwide competition devoted exclusively to the art of Private Brand package design. More than simply size, it has become a catalyst for change and opened the eyes of the world to the depth and breadth of Private Brand’s potential globally. Continue Reading

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Who Are You Persuading?

Posted on 08 July 2015


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Segmenting shoppers who are most inclined to buy

By Perry Seelert, Co-Founder and Strategic Partner, Emerge Continue Reading

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