Contributors

Vasco Brinca
Vasco Brinca is President, International, Daymon Worldwide. He is responsible for leading Daymon’s global expansion and operations in Europe, Africa, Middle East, Asia and Latin/South America.

Christopher Durham
Founder, My Private Brand / Vice President Retail Brands, Theory House. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience.

Sabine Geissler
Has resided in Bologna, Italy, nearly twenty years. She is now a member of the Council Chamber of Commerce Bologna and has been FNAARC Bologna VP since 2008. She is the founding owner of: GreenTaste.it.

Koen De Jong
Founding director of International Private Label Consult, a boutique consulting firm specialized in strategic consult and project management support to manufacturers and retailers.

Sarah Krol
Global Managing Director of Food Safety Product Certification for NSF International, which includes label claims verification through NSF’s Consumer Values Verified program.

Tom Prendergast
Tom is the Director of Research Services for the Private Label Manufacturers Association (PLMA), based in the company’s New York headquarters. His responsibilities include gathering news and seeking trends.

Perry Seelert
A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy.

Deane Shillito
Client Solutions APAC, at SGK, brings 20+ years experience as a printing and packaging professional with extensive knowledge of the pharmaceutical packaging artwork and printing processes.

Carol Best
As SVP, Client Engagement, at SGK, Carol Best has fifteen years of expertise in brand strategy and client management guiding the development and stewardship of some of the world’s most well known brands.

David Merrefield
David is principal of DRM Initiatives, Inc., a consulting group that focuses on food retailing and related issues. His experience includes many years as the top editor at “Supermarket News,” the largest trade publication of its type in the United States.

Denise Klug
Denise Klug is a Senior Retail Analyst working for LZ Retail Lab in Frankfurt, Germany. Prior to her current position, she worked as an analyst for Planet Retail.

Jonathan Turner
Has spent the best part of the past 10 years working with multinational clients in Greater China, driving brandbuilding and communication for Chinese audiences.

Liz Churchill
Liz Churchill, VP Sales and Marketing, Matthews Marking Systems has 30 years’ experience in the product identification area, identifying products through bar codes, text and graphics in industrial, CPG, pharmaceutical and medical device markets.

Lyndsey Farrow
Lyndsey Farrow, Marketing Communications Specialist, is an expert in marking and coding requirements for a variety of industries with Matthews Marking Systems, a Division of Matthews International Corporation.

Keith Mercier
Keith Mercier is the Global Retail Leader for IBM Watson. He brings IBM’s cognitive learning and natural language computing capability, Watson, to the world’s leading retailers and is transforming how consumers engage and experience their favorite brands.

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