Cosmoprof Bologna 2015: new features for the upcoming edition. 150 ways to “nourish beauty” – the perfect tie-in with Expo Milano 2015.
COSMOPROF 2015 has set itself some ambitious targets. The 48th edition will take place in Bologna – Cosmoprof from 20th-23rd March and Cosmopack from 19th-22nd March – and, more than ever before, will style itself as the quintessential international beauty trade fair, the centre for trends and for information about the global cosmetics world. The exhibition will be celebrating 150 countries taking part in Cosmoprof with the “150 ways to nourish beauty” project, the perfect tie-in with Expo Milano 2015. Encapsulated by the advertising campaign featuring a woman draped in flags, the project will focus particularly on ethnic beauty and on the diverse interpretations of the concept of beauty in different cultures.
The event will extend over the entire Bologna fair district and will feature the very best Italian and international businesses, underlining its worldwide prestige and renown. The 24 national collectives from the previous edition will be joined this year by some new participants, including the United Arab Emirates and the Netherlands, offering companies and distributors taking part in the event more business opportunities in the major world markets. Exhibitors taking part in the event will be interested to hear that Cosmoprof is organising the Cosmoprof Road Show, a series of international presentations about the fair, in partnership with chambers of commerce and embassies in various countries. The aim behind this is to revive and maintain the level of foreign participation year on year, which is essential in order for businesses to meet and grow. This year road shows have been held in South Africa, Qatar-Doha, Germany, Morocco, the USA, Peru and Korea.
The International Buyer Programme will have even more to offer this year, involving 25 regions of the world and guaranteeing exhibiting companies direct contact with operators interesting in buying from different countries.
A lot of attention will be devoted to innovations in the hair sector. Now in its sixth edition, On Hair will be staging the world’s most eagerly awaited hair show, which will include designers of international renown. Some of the most influential hair designers will be returning to stage spectacular shows and showcase cutting-edge styles on the state-of-the-art catwalks.
There will also be plenty of Hair Forum workshops looking at how Italian excellence has achieved great success abroad, with in-person testimonials from eminent figures in the hair sector. Hair Ring, now in its fifth edition, will be organised in partnership with the Camera Italiana dell’Acconciatura (Italian Chamber of Hairdressing) and will see young talents taking their turn on the stage. This will be a perfect launch pad for new designers, who will be able to show Cosmoprof’s international audience their art and creative energy.
Initiatives for the beauty sector include a brand-new project dedicated to the “Spa Experience”. The extra exhibition space reserved for this major sector will house an “International SPA Symposium”, a forum involving the most influential trade publications and related associations.
There will also be workshops and seminars for operators in the perfumery sector, which will focus on the future of the perfumery market in Italy and in the major markets worldwide.
There will be special exhibition areas to meet the various business needs of every company. The Extraordinary Gallery, which brings together the most cutting-edge international trends, will be the ideal showcase for launching exclusive products and introducing high-end cosmetics and beauty firms. Spot on Beauty, dedicated to small companies making innovative niche products, will also be back. And for the first time Cosmoprof Bologna 2015 will be hosting the Green Village, a special area inside the pavilion dedicated to companies specialising in natural and organic products.
New features for the upcoming edition include the Multi-Cultural Beauty Pavilion. This exhibition area is dedicated to companies making ethnic-specific products, a sector which is showing significant growth within the international economic landscape.
There will also be plenty of new features and initiatives at Cosmopack, the “show within the show”. This landmark international event dedicated to the beauty sector’s production chain will open a day ahead of Cosmoprof, giving exhibitors from the packaging sector an opportunity for networking with the 2,000 or so companies exhibiting finished products at Cosmoprof.
The 2015 edition will witness increased participation by businesses from the raw materials and packaging sectors, making Cosmopack the most complete forum for evaluating the condition and the market of the entire cosmetics production chain.
Once again in 2015 Cosmoprof will cement its role as the not-to-be-missed event for exploring the future and the trends of the packaging and contract manufacturing world, thanks to the packed programme of Trend Forums and the involvement of the most influential business trend forecasters.
Cosmopack Factory will also be returning for the third time. This year it will be dedicated to mascara and will reproduce the product’s entire manufacturing chain. Following the success of the 2014 edition, The Wall Eco-Beauty Edition will reward the most innovative and on-trend products exhibited at the event, with particular emphasis on eco-sustainability.
COSMOPROF WORLDWIDE BOLOGNA is the leading international B2B event for companies and professional operators in the beauty sector. 207,238 visitors attended the 2014 edition, including 59,319 from abroad. More than 250,000 products were exhibited by 2,450 exhibitors from 69 countries.
