Categorized | Europe, Events, Features

Visit the French Pavilion at PLMA Amsterdam

Posted on 28 May 2018

The French Pavilion at PLMA’s 2018 “World of Private Label” International Trade Show represents 97 food companies with 17 new exhibitors. Organized by Business France in partnership with the French Ministry of Agriculture and Food, the French Pavilion counts five regional partners:Brittany, Central-Loire Valley, Grand Est, Pays de la Loire and Provence.

Located in Europahal 2 & 3 and in Europa Plaza, the French Pavilion stands under the banner “Made in France – Made with Love” which conveys a promise rooted in the French food industry ‘s values: quality know-how, passion and commitment.

Visitors will find a wide product range of snacks, dairy products, beverages, frozen products, condiments, chocolates, ready meals, fish and meat products, bakery products and pastry. The whole product range of the French Pavilion is presented in the French exhibitor catalogue ( which is available online and on site.

French companies have understood that Private label is no longer only about price, but also about differentiation through innovation. At the occasion of the PLMA Show in Amsterdam, the French exhibitors present their new concepts and products. Visitors can discover the new products of the French Pavilion at the Welcome Booth F-4003 in Europahal 2.

The French exhibitors are also very well represented at PLMA’s New Product Expo, with a variety of selected products:(cf. photos below).

Discover also the other selected products: the cheese appetizers of FROMACOEUR (F-715), the seafood of GROIX ET NATURE (F-4040), the dry pasta of HEIMBURGER (F-4017), the seeded brioche burger buns of LA FOURNEE DOREE (F-4056), the biscuits of LOC MARIA (F-4042), the Ready to Fill Backed Products of MARIEBEL (F-817), the Mini Garden burgers of PASO (F-4035) and the organic frozen tarts of POMONE (F-4033).

On May 29th, the first day of the show, Business France invites you to a networking cocktail at the Welcome booth (F-4003, Europahal 2) at 5.30 pm where you can meet the French exhibitors and exchange in a convivial atmosphere. Business France is responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.

It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.

Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:

Visit the French Pavilion at PLMA Amsterdam

Digital Edition Sponsored by Global Tissue Group