PLMA’s new survey of 1,000 retailers and manufacturers collected insights on growth prospects for private label across Europe
European private label manufacturers and retailers can expect to be very busy over the next few years, judging by preliminary findings of a new multinational survey of more than 1,000 industry executives. Conducted by PLMA the survey found that a majority of respondents see advancement for both private label and their own companies.
PLMA’s 2024 study, “European Retailers & Manufacturers Talk About the Future: What will the private label landscape look like over the next five years?,” consisted of about 30 multipart questions. The comprehensive online survey was made available in English, French, German, Italian and Spanish. It was fielded for PLMA International by Surveylab in June-August.
The survey gathered insights from European retailers and private label manufacturers on critical issues including the relationship between manufacturers and retailers; product innovation and development; the influence of today’s environmental and societal requirements on the supply chain, and factors contributing to the prospects for the growth of private label throughout Europe.
PLMA commissioned the study to gain insights to enhance the experience at the annual World of Private Label Trade Show. The May 2024 Show, its largest ever, and adjacent programmes, expanded opportunities across the European private label industry.
PLMA’s Project Director Judith Kolenburg will present a summary of the report at the Private Label Summit in Milan on 29-30 October. Following her presentation, a panel of industry leaders, moderated by Edgar Elzerman, will analyse and assess its findings. A full report will be made available to PLMA members and retailers in November.
