Categorized | Europe, Features

The Germans are True Frozen Food Fans

Posted on 09 May 2019

Frozen food market in Germany also grew slightly in 2018

Sales of frozen food products in Germany grew by 1.0 percent in 2018, continuing its positive trend. The current market data survey conducted by the German Frozen Food Institute (dti) shows a total sales volume of 3.769 million tonnes (3.730 million tonnes in 2017). Sales of frozen products increased by 2.8 percent to EUR 14.750 billion (EUR 14.343 billion in 2017).

At 46.3 kilograms, the average per capita consumption* of frozen food products approved its high level. The consumption of frozen food per household last year rose to an average of 93.4 kilograms (92.8 kg in 2017). When estimating these figures, it should be noted that the population in Germany increased significantly in 2018 for the second time in a row (by around 800,000 people).

Convincing quality and solutions for daily nutrition The importance of FF continues to grow: the products offer customers convincing solutions for daily nutrition. Frozen foods deliver high quality and safety, they are characterized by freshness, taste, ease of preparation and long shelf life – without the addition of preservatives.

Frozen food products solve problems for daily nutrition, whether in single households, in families or for professional users in the catering business. The cooking and baking skills continue to decline. Many people are less motivated to cook and bake, due to high demands at work and from their families. The dissolution of traditional meal structures in families and households is also ensuring that high-quality and tasteful convenience products are needed. These products will increasingly be found in the freezer.

Further advantages within the whole FF product range are products that come along with a handcrafted look that come close to gastronomic dishes. The reinterpretation of classics and the implementation of current trends in recipes ensure the ongoing growth of frozen food fans that enjoy the variety of products and stimulate the market.

In retail/home services, frozen food sales rose slightly by 0.2 percent in 2018. The dti determined a sales volume of 1.844 million tonnes. (2017: 1.840 million tonnes). Retail/home services sales rose by 2.4 percent to EUR 7.98 billion(2017: EUR 7.79 billion). Product innovations and an attractive shopping atmosphere ensure that existing and new customer groups are successfully addressed.

Professional chefs think frozen food products are cool Frozen food has developed very positively again last year in the out-of-home (OOH) market and therefore continued the success of previous years. Sales to professional users rose by 1.8 percent to 1.925 million tonnes (2017: 1,890 million tonnes). OOH sales reached EUR 6.77 billion, an increase of 3.4 percent on the previous year (2017: EUR 6.55 billion). The momentum in the out-of-home business continues due to social changes, but was somewhat weakened by the hot summer and a gloomy consumer climate. The gastronomy sector is struggling above all with concerns about missing skilled workers and young talents. Where there is a shortage of cooks, bakers and confectioners, convenience products offer much soughtafter solutions. The reasons why users like to use frozen food are obvious: the freshness and naturalness of the products, flexible use and economic key figures. Frozen food products support the catering business in its culinary core competence, because the products offer the right answers to high guest demands.

The dti-Sales-Statistics are the only source of market data which record both the development of sales volumes of frozen foods in the retail (including home services) and professional users in the out-of-home market in Germany as a whole.

TIEFKÜHLTAGUNG 2019

The TIEFKÜHLTAGUNG 2019 – the big meeting of the deepfreeze family – will take place on 27 and 28 May 2019 in Munich. The Bavarian metropolis as venue for the most important network event for managers in the frozen food industry. The stage for our evening event will be one of the architectural landmarks of the city and one of the most beautiful football arenas in Germany: the Allianz Arena – the home stadium of FC Bayern Munich.

At the conference, the latest market study on consumer attitudes for the category “frozen food”, commissioned by the dti will be presented. The influence of current and future consumer trends on the FF value chain and how companies can adjust to them will be the focus of the lectures given by guest speakers.

FOR FURTHER INFORMATION:

Deutsches Tiefkühlinstitut e.V. Dr. Sabine Eichner Tel.: +49 (0)30 280 93 62-0 Mail: eichner@tiefkuehlkost.de

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