Reflecting PLMA Chicago’s theme, “Store Brands and Beyond,” the seminars and speakers will focus on the industry’s greatest opportunities and challenges in the face of unprecedented changes taking place in retailing, consumer behavior and digital marketing.
A special two-hour seminar on the topic of “Store Brands & Digital Retailing” opens the speaker program for the 2015 PLMA show on November 15. Sooner than many retailers expect, store brands will have to compete for the attention of “connected” consumers. This Sunday afternoon session will explore the role store brands will play as the industry adapts to digital transformation. Jim Wisner, President of Wisner Retail Marketing is the moderator for a panel of retailing, manufacturing and digital experts.
Opening Keynote >>
At the opening Keynote Breakfast on Monday, November 16, PayPal President and CEO Dan Schulman will examine how a fast-approaching revolution in customer payments will impact on retailers, consumers and marketers. The former CEO of Priceline and of Virgin Mobil USA, Dan Schulman came to PayPal following four years as group president of enterprise growth at American Express, where he was responsible for global strategy to expand alternative mobile and online payment services.
The PLMA Live! Breakfast on Tuesday morning, November 17, will feature a special presentation by retail futurist Howard Saunders on what lies beyond the customer experience of today. As President of Twenty-Second & Fifth, Saunders analyzes the conditions and articulates the strategies that can lead to game-changing retailing, based on more than 25 years’ experience designing stores and retail brands.
Speakers and seminar presentations take place at the Hyatt Regency O’Hare and are open to all registered attendees of PLMA’s 2015 Private Label Trade Show.
PLMA will offer special morning and afternoon editions of PLMA Live!
With twice-daily reports on Monday, Nov. 16 and Tuesday, Nov. 17, PLMA’s year-round video service at www.plmalive. com takes you wherever the action is, providing up-to-theminute news, interviews, analysis, product reviews and more.
The 2015 PLMA show marks thirty-five years of industry growth and indications are that this will be the biggest and best-attended event ever. More than 2,700 exhibit booths this year will utilize a million square feet and all available exhibit space in Chicago’s Rosemont Convention Center.
Over 5,000 visitor registrations are expected to include buyers and executives from virtually all the major U.S. supermarket and drug chains, mass merchandisers, club, convenience and specialty retailers, foodservice distributors and wholesalers.
