Join Christopher Durham at FMI Connect June 8 – 11, 2015 at McCormick Place, Chicago, Illinois. He will be presenting with Laurie Demeritt, CEO of The Hartman Group at the co-located Private Brands Summit.

Mini Plenary –

Thursday, June 11, 2015: 2:00pm – 2:50pm

Laurie Demeritt, CEO, The Hartman Group
Christopher Durham, Founder, My Private Brand; Vice President of Retail Brands, Theory House

In today’s market, Millennials are the most coveted customers. With their unique consumption patterns and laser focus on value and convenience, Millennials are both a challenge and an opportunity for retailers and their private brands. This presentation will dispel the mystique and stereotypes surrounding Millennial shoppers, make sense of who they really are and deliver insights into growing private brands that are compelling and relevant to this powerful consumer.