French retailers are looking far and wide for new Private Label products to boost their sales in their conventional supermarkets with the rapid growth of their “drive-through” service.
Differentiate their own branded products and solidify their relationships with the consumers.
The pick-up site facilities (you place an order online and you pick-up your order at the location of your choice) are growing exponentially and now represent an expected total sales of 15 billion € in 2012. It has caused Carrefour, Auchan, Système-U and Intermarché among other retailers to rethink their product offering in their ‘conventional’ stores.
Category Managers are looking for additional Private Label Specialty premium products to stimulate impulse buying, which is not a behavior shoppers have while buying online.
Nielsen estimates that already 10% of the French consumers are now using the “click and collect” system for their shopping. 900,000 online shoppers are repeat customers and spend an average of 70€ per order (twice the size of an average basket in a supermarket).
Customers who made “Drive-Through” service as their main shopping behavior generate already over 30% of the Pick-up facilities revenue.
This item courtesy of Wabel and Antoine Bonnel.
