CONAD announced an offer destined to revolutionize the market and meet the needs of Italian households. Through 30th June, the 30 most important house brand categories shall be on shelves at a lower price than the promotional prices of leaders in the category.

Sales channels, house brands, communication and fresh produce are the crucial pillars on which Conad is basing it strategy for 2013. The theme of channeling the sales network will continue and is strengthened by a more and more incisive focus on promotional plans and implementing the assortments project.

The latter theme is closely related to the second asset of Conad’s policy: the house brand that has been a powerful influence in instilling loyalty towards the brand is still a crucial part of Conad’s strategy and shall increasingly be the main feature within the assortments of channel with a classic role of generating value.

More details will be available in print and online beginning March 20.