By Jean-Pierre Lacroix, President, Shikatani Lacroix
Retailers and marketers face a new set of opportunities thinly veiled as challenges. Looking at the glass half empty perspective – the challenges – today’s grocery shopper faces a complex (and confusing) retail environment with more than 60,000 supermarket products, and these numbers continue to grow along with the range of retail channels available. To amplify the issue, the number of weekly shopping trips in the U.S. dropped from a high of 2.2 in 2012 to 1.6 per week in 2014, and consumers are also more willing to accept living with less.
