The Private Label Manufacturers Association (PLMA) is set to host the largest and most international trade show in its history this May at the RAI Convention Exhibition Centre in Amsterdam. The 2025 World of Private Label International Trade Show will bring together more than 30.000 private label professionals from over 125 countries, making it the industry’s key global gathering.
With 3,160 exhibitors from 75 countries showcasing a diverse range of food and non-food products, this year’s event underscores the growing importance and interconnectedness of the private label industry on a global scale. Buyers from across the globe, including major retailers, wholesalers, e-commerce leaders, and distributors, will gather in Amsterdam to discover the latest products, trends, and innovations driving the private label industry.
19 MAY MAIN HIGHLIGHTS:
Exclusive Seminars & Workshops
PLMA will host a series of exclusive seminars and workshops. These sessions will focus on Navigating Trends, Market Insights, and Innovation in Private Label, as well as Building Strategic Partnerships & Navigating Modern Procurement for Long-Term Success. The seminars and workshops are free and open to all registered visitors and exhibitors. Speakers taking the stage include representatives from Jumbo Supermarkets, NielsenIQ, and Daymon. In addition, the winners of PLMA’s 2025 Salute to Excellence Awards, the best of the best in private label, will be announced.
New Product Expo in the Idea Supermarket:
Discover unprecedented innovation from exhibiting manufacturers, showcasing more groundbreaking products than ever before. Now is the time for forward-thinking ideas, as retailers and manufacturers collaborate to drive innovation by creating exciting solutions for the private label industry. These cutting- edge products can be found across the trade show floor, offering a firsthand look at the future of product development and industry trends. In the same area, Retail Trends from 64 retailers worldwide will be showcased, alongside all the retail winners.
The trade show will take place on 20 and 21 May and will attract international attendees from 125 countries across all continents. Now is the time to decide, as attendance is by pre-registration only.
PRE-SHOW SEMINARS
Monday 19 May – 13.00 to 16.00 Forum Centre, RAI Amsterdam Convention Centre
CONCURRENT WORKSHOPS
13.00 – 14.00
(Pre-Registration Only)
Getting to Yes – Strategic Partnership & Creating Mutual Value
Success in business is built on four pillars of confidence: Personal Confidence, Sales Confidence, Strategic Confidence and Leadership Confidence
SPEAKER: Erik Aapkes, Managing Partner, Blueprint Europe
In this interactive workshop, which includes hands-on role plays, Erik will dive into the principles of the renowned ‘Getting to Yes’ model—a proven framework for building stronger business relationships and creating mutual value in every negotiation. Participants will learn how to apply this model to enhance collaboration, and drive long-term business success. A key focus of the session will be on the importance of ‘Getting a Seat at the Table’—understanding and communicating the unique value your organization brings to the conversation and answering the critical question: “Why us?” Erik will also introduce the 7Cs framework for presenting breakthrough, innovative insights in an impactful way. Finally, the workshop will address how to approach negotiations with a collaborative mindset, where both sides work together to find win-win solutions rather than competing for advantage.
Insights into Sourcing Developments: Implications for PL Suppliers and Retailers
Understanding modern procurement to achieve long term success
SPEAKER: Marijn Overvest, Founder, Procurement Tactics
This workshop will cover the current procurement landscape and how it is rapidly evolving in response to key industry trends, including digital transformation, sustainability, and data-driven decision-making. As businesses adapt to a constantly changing environment, procurement teams must stay ahead of the curve to ensure success.
Building strong supplier-retailer relationships, which are essential for long-term success, will be another key focus of the workshop. Participants will learn the skills necessary to foster collaboration, trust, and mutual value with suppliers, ensuring both parties can thrive in a competitive marketplace.
PRE-SHOW SEMINAR PROGRAMME
14.00 – 16.00
(Free to all registrants with a 2025 badge)
MEET THE RETAILER: JUMBO
The journey of the Netherlands’ second largest omnichannel food retailer
Jumbo’s vision on the critical role of product innovation, increasingly driven by food retailers and their private label partners
SPEAKER: Tim Hehenkamp, Director Category Management, Jumbo Supermarkets
Jumbo, a fully family-owned company, is renowned for its extensive assortment, competitive prices, and exceptional service. In its innovative Foodmarkets, Jumbo offers a unique culinary experience where new products and services are continuously tested and refined. Tim will present Jumbo’s vision on the critical role of product innovation, increasingly driven by food retailers and their private label partners rather than A-brand suppliers. As a highlight, Tim will discuss the launch of Jumbo’s new food brand, ‘Jumbo’s,’ which delivers top-quality products at competitive prices, effectively bridging the gap between A-brands and traditional private labels.
PLMA’s European Private Label Market Report
A current update of the country-bycountry market share data
SPEAKER: Sebastiaan van Deth, Customer Success Consultant, NielsenIQ
Private Label volume and value shares continue to show steady growth across Europe, reflecting shifting consumer preferences and evolving market dynamics. In this session, NielsenIQ will present a comprehensive overview of the latest data trends, shedding light on the key drivers behind the continued rise of Private Label products. The presentation will also explore category-specific opportunities, highlighting areas where Private Label is thriving, and examining the strategies fueling its success. In addition, NielsenIQ will identify sectors where potential remains untapped, offering insights into where retailers and manufacturers can focus their efforts to unlock further growth.
Private Label at the Forefront of Trends
Daymon’s report of the latest and upcoming mega and micro trends
SPEAKER: Anne Ravalet, Senior Manager Trends and Innovation, Daymon International
In today’s competitive landscape, every product on the market must be designed to meet consumer needs. As consumers change, the meaning of consumer trends also evolves, significantly impacting our industry, particularly in identifying product opportunities that drive product development. Some trends persist and evolve, while others emerge and reshape market dynamics in order to drive PB development.
Daymon TrendwheelTM is Daymon proprietary “futures” forecasting tool that identifies, defines and tracks the evolution of global consumer behaviour to help industry players navigate the changing retail landscape. The 2025- 2026 Trendwheel is articulated around 45 Micro Trends, focused consumer behaviours, organized around 6 Mega Trends, that are broad movements that last for longer periods of time.
During this session, Daymon will share key insights from their latest Trendwheel update, highlighting important shifts in consumer trends that will influence the development of Private Brand products; the presentation will cover the rationale behind the product concepts and specific product executions.
ANNOUNCING THE WINNERS OF 2025 INTERNATIONAL
PLMA SALUTE TO EXCELLENCE AWARDS
Video Impression of the 2 testing and tasting days, selecting the best of the best in private label, revealing the winning products and honouring retailers for innovation and quality in private label products and packaging.
AT A GLANCE: PLMA’s 2025 World of Private Label International Trade Show
Organizer:
Private Label Manufacturers Association (PLMA, plmainternational.com)
Members:
More than 4.500 manufacturers from over 80 countries
Show Venue:
RAI Convention Centre, Amsterdam, The Netherlands
Show Dates:
Tuesday 20 May and
Wednesday 21 May 2025
Opening Hours:
20 May: 09.00 – 18.30
21 May: 09.00 – 16.30
Exhibitor Profile:
Manufacturers of private label FMCG food and non-food products
Pavilions:
More than 70 national and regional pavilion organisers from 40 countries New pavilions from: Bulgaria, Canada, Morocco, Scotland and Ukraine
Exhibitors:
3.160 companies from 75 countries
Surface:
45.000 net m2
Visitor Profile:
Trade professionals from 120+ countries, including buyers from supermarkets, hypermarkets, discounters, drugstores, and department stores, as well as importers and exporters, manufacturers, consultants, sales agents, and packaging & design experts
Halls:
9 Food halls and 5 Non-Food halls, covering all 3 complexes of RAI Amsterdam. Halls 1-8 and 14 accommodate the Food Section, Halls 8-12 accommodate the Non-Food Section
