The Fine Art of Correct Packaging
Featured at IBA Munich
12-17 September

IBA, the world’s leading trade fair for bakery, confectionery and snacks, takes place every three years at the Fairground Messe München. The trade fair encompasses all the products and technologies that are relevant in the daily operations of bakers and confectioners of all company sizes as well as of restaurateurs and decision makers from the food retail sector.

The range of topics extends from raw materials, ingredients, baking aids and half-finished products to production technology, process optimization, small and large machines and computer systems to complete interiors of bakeries, cafes and pastry shops, sales and out-of-home consumption. Approximately 70,000 trade visitors from more than 160 countries visited iba 2012. Overall, over 1,200 companies from 58 countries exhibited.

This year, more than 180 companies will be presenting their packaging and material solutions . The focus will, of course, be on natural freshness, protection, durability and hygiene. Conditions that must be met by every good package. However, a product should also have a good appearance – a beautiful package entices buyers.

“The interest of companies in this sector has significantly increased in recent years,” says Dieter Dohr, CEO and president of the GHM Gesellschaft für Handwerkmessen mbH. “In the packaging sector alone, we have 30 new exhibitors.” Although new packaging solutions, techniques and materials will also be showcased in the 12 other exhibition halls, trade visitors will be expecting the latest packaging innovations in Hall B1 due to the incresaed demand – from thermoforming to outer packaging – in concentrated form. In the “Packaging Area”, it will be demonstrated in a multifaceted way that packaging is not the same as packaging.

The solutions in the packaging sector are highly varied. Three conditions for bakery products must however be fulfilled: They must protect the goods during transportation, provide the necessary conditions for the appropriate durability and also comply with the EU food hygiene regulations. The requirements are therefore high.

The trade fair will be a good opportunity for mid-sized stores, wholesale bakeries, manufacturers of dough products and food retailers to get a versatile and comprehensive market overview of the various innovations in the packaging sector. Because: packaging also matters!

Further information about iba is available at www.iba.de/en.

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