Categorized | Americas, Europe, Events, Features

PLMA’s World of Private Label: Experience the Excitement May 28 and 29 at the RAI Amsterdam Convention Center

Posted on 10 May 2024

More than 2,950 exhibitors from more than 73 countries will fill over 43,500 m2 of exhibit space at PLMA’s 2024 World of Private Label International Trade Show, May 28 and 29 at the RAI Amsterdam Convention Center.

The show floor will span 14 halls, including nine for food and five for non-food. It will feature 67 national and regional pavilions.

“Our high-impact global event provides a dynamic two-day platform for more than 28,000 private label professionals from 120 countries to connect, source, and grow,” said PLMA President Peggy Davies. “The innovation unveiled for food and non-food products and packaging on the show floor and in Idea Supermarket will strengthen the already booming private label industry.”

Products on display will include fresh, frozen, and refrigerated food, dry groceries, and beverages, as well as non-food categories, including cosmetics, health and beauty, household and kitchen, garden supplies, housewares, and more.

Among the product trends on the show floor:

  • Sustainable Claims
    39% or 1,150+ exhibitors
  • Dietary Needs
    31% or 900+ exhibitors
  • Vegan, Plant-Based & Vegetarian
    22% or 650+ exhibitors
  • Organic
    26% or 750+ exhibitors

A popular part of the trade show is the innovation and new product development area known as the Idea Supermarket. This section features private label ranges from 64 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the world. Also in this area is the New Product Expo, which will feature 500+ new products developed by exhibitors. Plus, there will be a display of winning products from retailers that won a 2024 International PLMA Salute to Excellence Award for private label innovation.

The pre-show seminar program on Monday, 27 May, will include workshops led by industry experts on relevant topics. Participation in the seminars and workshops is free to all registered retailers, exhibitors, visitors, and industry professionals.

Free Workshops & Pre-Show Seminars

Monday 27 May from 13.00 to 16.00
Forum Centre, RAI Amsterdam Convention Center

13.00 – 14.00 (pre-registration required)

Getting to Yes
Strategic Partnership and Creating Mutual Value

A 50-minute workshop where you will be equipped with practical tools and insights to build sustainable strategic partnerships in the realm of Private Label.
Speaker: Erik Aapkes, Managing Partner, Blueprint Europe

Packaging & Design
“Unboxing the Future: The Evolution of Packaging Design”

Stay ahead of the curve with insights into emerging trends in packaging design and technology, ensuring your brand resonates now and
in the future.
Speakers: Loe Limpens & Sabine, Louet Feisser, Yellow Dress Retail

Pre-Show Seminar Programme
14.00 – 16.00
(open to all registrants with a 2024 badge)

Announcing the Winners of the 2024 Int’l PLMA Salute to Excellence Awards
Impression of the 2 testing and tasting days, selecting the best of the best in private label, including the revelation of the winning products, honoring retailers for innovation and quality in private label products and packaging.

Private Labels: Transformation for Growth
The session examines the retailer-led transformation of private labels in Europe and beyond, its impact on category development and consumer behavior, and opportunities for growth in 2024 and 2025. Circana will provide a forecast based on a proprietary model that takes into account a robust set of factors defining CPG category development.
Speaker: Ananda Roy, SVP Thought Leadership Europe, Circana

Top Global Consumer Trends Report 2024
An overview of the trends expected to have the most impact in 2024 and the implications for business, with supporting data. These trends provide insight into changing consumer values, exploring how consumer behavior is shifting and causing disruption for businesses globally.
Speaker: Ana Tique, Client and Insight Consultant, Euromonitor

Retailer Insight
An insight look at Picnic and COOP Italia.

“The story of Picnic’s own brand”
An inside look in Europe’s fastest growing and trendsetting online supermarket with inspiring insights of Picnic’s design and packaging process.
Speakers: Vibeke van der Bilt, Business Lead Private Label, and Fleur Randag, Business Lead Private Label, Picnic

“ Coop and its Revolutionary Approach to Private Label”

Learn about its dynamic exploration of real-world success, grounded in practical insights as one of the largest established retailers in Italy.
Speaker: Paolo Bonsignore, COO, Coop Italian Food

PLMA Idea Supermarket® Area of Innovation, NPD and Inspiration
New Product Expo showcases the newest products developed by this year’s exhibitors. On display are nearly 500 of the latest innovations in the private label industry, from new products and flavors to marketing to packaging.

Retail Trends display the latest developments of private label ranges of 60+ retailers worldwide, conveniently presented in one location. The aisles provide a world tour of trends and new launches by retailers around the globe.

2024 International PLMA Salute to Excellence Awards. The Awards give recognition and honor retailers for innovation and quality in the creation of their private label programs. All award-winning products are displayed in the PLMA Idea Supermarket.

At a Glance: PLMA’s World of Private Label

28 May: 09.00 – 18.30
29 May: 09.00 – 16.30

Manufacturers of private label FMCG food and non-food products.

67 national and regional pavilion organizers from 40 countries.

Trade professionals from 120+ countries, including buyers from supermarkets, hypermarkets, discounters, drugstores, and department stores, as well as importers and exporters, manufacturers, consultants, sales agents, and packaging & design experts.

9 Food halls and 5 Non-Food halls, covering all 3 complexes of RAI Amsterdam. Halls 1-8 and 14 accommodate the Food Section, Halls 8-12 accommodate the Non-Food Section.


  • Beverages
  • Snacks
  • Confectionary
  • Shelf Stable Products
  • Bakery Products
  • Sauces & Spreads
  • Pet Food
  • Fruits & Vegetables
  • Meat, Poultry & Fish
  • Ready Meals
  • Organic, Health &Dietary Products
  • Diary Products
  • Oils, Dressing & Seasonsings
  • Ingredients & Raw Materials


  • OTC-Products & Healthcare
  • Baby Care accessories
  • Feminine Hygiene
  • Toiletries
  • Cosmetics
  • Personal & Leisure
  • Hair Care & Skin Care
  • Household Products
  • Paper & Plastic Products
  • Housewares & DIY Products
  • Pet Products/Accessories
  • Auto Care

Digital Edition Sponsored by Global Tissue Group