Bringing together more than 32,000 trade professionals from 125 countries and over 3,200 exhibiting companies across food and non-food categories, the event confirms its global reach and industry importance.
Reflecting the evolving trends shaping today’s private label market, the Idea Supermarket at PLMA’s World of Private Label has been reimagined as PLMA’s World of Ideas. With a new look, a new location, and a new name, the area emphasizes its global character and establishes itself as the central hub where new ideas in private label come to life.
From leading product innovations presented by exhibitors to products launched in retail stores around the globe, including award-winning private label products, visitors can explore the full spectrum of private label development to get inspired, stay driven, and remain ahead in today’s competitive market.
Within this broader context of innovation and trend development at World of Ideas, the New Product Expo area offers a glimpse into what lies ahead. Showcasing nearly 300 products new to private label and offered by exhibitors, it shows interesting product developments like, the growing presence of trendy matcha. Once considered a niche ingredient, matcha now appears across a wide range of categories, from yoghurts, sweets, beverages, and snacks to beauty and personal care products. In the Retail Trends area, the latest developments in packaging innovation and Gen Z trends, are on display, as seen on the shelves of 60 retailers worldwide.
Located in the RAI Auditorium Lounge at the heart of the show, the World of Ideas features a clear layout, improved visitor flow, and multiple access points for an enhanced experience.
“Witnessing the ongoing growth of international participation and the shared desire for a more dynamic focus, PLMA wants to emphasize the area’s global character and establish it as the show’s centre for private label innovation. I believe the name World of Ideas captures it perfectly,” stated Jan van Lier, Managing Director Trade Shows at PLMA International Council.
PLMA’s World of Private Label International Trade Show, taking place on 19-20 May at the RAI Amsterdam Convention Centre, provides the ideal setting for discovering what’s new in trending in private label. On the food side, convenience foods and ready meals are on the rise, with strong traction for organic, vegan, gluten free, and lactose free products. On the non-food side, functional lotions, gels, moisturizers, and cosmetics are seeing similar growth, highlighting the expanding focus on wellness and personal care.
The fact that some 30% of the show floor is dedicated to exhibitors of organic, vegan and plant-based products is a testimony to the shift towards the more sustainable food approach that is driving growth in these sectors. Consumers are increasingly seeking products that are ethical, healthy, and environmentally conscious, with plant-based and organic highlighting the broader benefits of eco-friendly eating. Illustrating these trends are dedicated organic and plant-based pavilions organised by Food from Denmark, Consorzio Il Biologico (Italy), and PIZE, the Polish Chamber of Organic Food. In addition, hundreds of other exhibitors are showcasing organic and plantbased products. In this context, it was only natural that the Dutch initiative De BioBorrel asked PLMA to organise their ‘Organic Happy Hour’ networking event at the conclusion of the first show day, featuring speaker Paul Holmbeck, an authority in the field of organics.
Free Seminars and Workshops – Monday, 18 May
PLMA’s Trade Show Seminars and Workshops, scheduled for 18 May, provide key insights into the market. Highlights include: McKinsey & Company presenting key insights of its new State of Grocery Retail Europe 2026 report. Eroski, one of Spain’s leading retailers, sharing how their private label journey, powered by data and AI, has created a customer-centric strategy and is shaping the next evolution of product design and concurrent workshops such as “Buyerology”, exploring the needs of buyers and suppliers with retail expert Karen Green, and an interactive session hosted by Art Frickus of Conspicuous, will examine how to transform sales into strategic partnerships. Click here for the full programme.
As the World of Private Label continues to evolve, the introduction of PLMA’s World of Ideas demonstrate how innovation, new product developments and consumer trends are shaping the future of private label.
Join the 2026 World of Private Label in Amsterdam on 19–20 May, including the pre-show seminars on 18 May. Go to www.plmainternational.com for more information.
FREE WORKSHOPS & PRE-SHOW SEMINARS
Monday 18 May
13.00 to 16.00
Forum Centre, RAI Amsterdam
WORKSHOPS:
13.00 – 14.00
(by pre-registration only)
Inside the Buyer–Supplier Relationship: What to Know (and How to Find Out)
Understanding each other’s world, the pressures, priorities and realities shaping decisions on both sides of the buying table. Making better connections at PLMA, practical ways to start the right conversations and turn show meetings into longterm relationships
SPEAKER:
Karen Green: Retail and FMCG Expert, Buyerology Ltd
From Price to Relevance: The Next Step in Private Label Growth
How can private label evolve beyond price-driven competition towards sustainable, value-led growth
SPEAKER:
Art Frickus, Founder/Shopper Behaviour Specialist, Conspicuous
PRE-SHOW SEMINAR PROGRAMME:
14.00 – 16.00
(Walk-In, free to all registrants)
Meet The Retailer: EROSKI (Spain)Eroski’s Customer Centric Private Label Strategy: Powered by Data and AI
Eroski’s pioneering private label journey, how it shaped a unique customer centric vision and how AI driven product intelligence is accelerating the next evolution of Eroski’s Private Label design.
SPEAKER:
Beatriz Santos , Commercial Director, Grupo Eroski
The State of Grocery Retail Europe 2026
Key insights from The State of Grocery Retail Europe 2026. Opportunities and challenges that will characterize the European retail market in 2026 and beyond
SPEAKER:
Simon Wintels, Partner McKinsey & Company
The Winners of PLMA’s 2026 International Salute to Excellence Awards and Wine Awards
Honouring retailers for innovation and quality in private label products and packaging
Trendwatcher: Unlocking Trends and Insights
An inspirational session on the forces shaping our future AI reality
AT A GLANCE PLMA’s 2026
World of Private Label international Trade Show
SPEAKER:
Erick Smet, Head of AI Innovation, TrendWatching
Organiser:
Private Label Manufacturers Association
plmainternational.com
Members:
More than 5.000 manufacturers from over 85 countries
Show Venue:
RAI Amsterdam Convention Centre, The Netherlands
Show Dates:
Tuesday 19 May
Wednesday 20 May 2026
Monday 18 May – Free Pre-Show
Seminars & Workshops
Opening Hours:
19 May: 09.00 – 18.30
20 May: 09.00 – 16.30
Exhibitor Profile:
Manufacturers of private label FMCG food and non-food products
Pavilions:
More than 70 national and regional pavilion organisers from 41 countries
New pavilions from: Brazil, Egypt, Poland, South Korea and Vietnam
Exhibitors:
3.300+ exhibiting companies from 80 countries
Surface:
46.500 net m2
Visitor Profile:
18.000+ trade professionals from 120+ countries, including buyers from supermarkets, hypermarkets, discounters, drugstores, and department stores, as well as importers and exporters, manufacturers, consultants, sales agents, and packaging & design experts
Halls:
10 Food halls and 6 Non-Food halls, covering all complexes of RAI Amsterdam. Halls 1-8 and 13-14 accommodate the Food Section, Halls 8-13 accommodate the Non-Food Section
