Store Brands Month 2026 is targeting social media to gain greater visibility among consumers and the store brands industry with lifestyle, food, and health & wellness social media influencers leading the annual awareness campaign.
Promoting via the official Store Brands Instagram page (@ storebrandsmonth), as well as other popular consumer and B2B platforms, the influencers will be using their authentic voices to create awareness about the quality, value, and variety of store brand products found in nearly every category and retail outlet in the U.S.
In today’s digital environment, influencers are proving to be more powerful than traditional marketing and advertising. They build trust by sharing authentic recommendations with audiences who already follow and value their opinions.
PLMA will also spotlight the role of influencers at its 2026 Annual Meeting & Leadership Conference in April by highlighting strategies retailers and manufacturers can use to harness influencer partnerships to shape consumer purchasing decisions and increase store brand loyalty.
Conceived by PLMA as an annual event, Store Brands Month is a directto- consumer program that is the result of a partnership among American retail chains, their suppliers and other industry players. The purpose is to promote the quality, performance, value and innovation of private label – and boost consumer trial of store brands in all food and nonfood categories. Trial is widely seen as a gateway to new, satisfied store brand customers, increased overall sales and added shopper loyalty. Surveys show that sampling is store brands’ best friend when it comes to convincing consumers to switch their allegiance from national brands to private label.
Aldi, Albertsons, Associated Wholesale Grocers, Dollar General, K-VA-T, Raley’s, SpartanNash, Topco and Wakefern were among the many operators that supported the 2025 campaign. There was also widespread representation by manufacturers, suppliers, and brokers, including Advantage Solutions, AmeriQual, Federated Group, Pacific Coast Producers, Red Gold, Subco Foods, and many others.
