NOV 16-18, 2025 CHICAGO
PLMA’s annual Private Label Trade Show has experienced tremendous growth and success. Over the past two years, exhibitor and visitor attendance have increased about 30%. The 2025 Show, Nov. 16-18 in Chicago, will feature more than 35,000 food and nonfood products, about 3,000 booths, and nearly 2,000 exhibitors. PLMA has added over 100 new booths to the Show floor this year after adding over 200 booths last year.
The Show is the premier event for the private label industry, uniting professionals from across the U.S. and around the globe to shape the future of store brands.
In total, the Show will have 50+ country pavilions and 900 international suppliers. Exhibitors will represent 60+ countries in Europe, Latin America and Asia.
This year’s theme – “Store Brands Marketplace” – reflects an industry coming together to engage in mutually beneficial commerce; discover new store brand products, packaging, and marketing concepts; learn from industry experts; and attend valuable networking events.
The exhibit floor will feature tens of thousands of grocery products all under one roof – enabling one-stop sourcing for retail buyers from all formats.
From food and beverages to health, beauty, and household goods, the Show spans a wide range of categories – including wine & spirits, refrigerated and frozen foods, sustainable packaging, functional beverages, self-care and wellness, snack items, baby products, pet care, kitchenware, convenience foods and grab-and-go items, and much more.
The Show draws a broad range of retail formats, including major supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty stores, mass merchandisers, online retailers, and convenience stores/ travel stops.
The well-organized exhibit hall is divided into separate halls for food and beverage, and home and health. Exhibitors will showcase products with multi-generational appeal, such as sustainable packaging for Gen Z, functional beverages for Baby Boomers, ethnic-inspired offerings, as well as vegan, organic, and specialty products.
This year, there will be two special sections on the Show floor:
Wines & Spirits –
wines, spirts, mocktails and more.
Self-Care & Wellness
Trend-forward innovations like facial masks, light therapy, suncare and essential oils, bath balms, inhome spa products and functional ingredient gummies.
In advance of the show, PLMA hosted “Meet the Retailers” and “Meet the Wholesalers”– an online speaker series geared to Show exhibitors. The four-part series featured executives at several of the country’s leading retailers and wholesalers. Each revealed their store brand philosophies, goals and what they expect to see at the Show.
The schedule included:
Emily Detwiler
Vice President, Private Brands,
Associated Wholesale Grocers
Morgan Drummond
Senior Director
Private Label
Madeline Lubowitz
Product Development Manager
Misfits Market
Brianna Waldoch
Senior Director of Owned Brand
Thrive Market
Mark Gilliand
Senior Director of Our Brands,
C&S Wholesale Grocers
SPEAKER LINE-UP
Hyatt Regency O’Hare
OPENING SEMINARS
SUNDAY, NOVEMBER 16 – 2 p.m.
Key Principles for Private Brand Excellence
Rachel Dalton,
Head of Retail Insights North America, Kantar
Innovation and Trends in Private Label
Neil Saunders,
President, Retail GlobalData
Break the Silos & Beyond the Spreadsheet: Unifying Inventory and Production Planning”
Aaron Ennest,
Supply Chain and Operations Senior Consulting Manager
Plante & Moran, PLLC
PANEL DISCUSSION:
Behind the Brand: The Critical Role of Private Label Manufacturers in the Convergence of Health, Beauty and Wellness
Moderator:
Mitchell Collens, Director, AlixPartners
Panelists:
Sara Fellows,
Senior Director of Social Media, mdg
Kristin Hornberger,
EVP & Practice Leader, Wellness, Beauty & Homecare, Circana
Harrison Pappas,
CEO, Arizona Nutritional Supplements
Daniel Sasu,
Commercial Leader, Private Label, Distribution & Inside Sales, Westchester, Ingredion Incorporated
PLMA Trade Show Again Receives Gold 100 Ranking
PLMA’s annual Private Label Trade Show has been recognized by Trade Show Executive magazine as a Gold 100 honoree for 2024, placing it among the largest shows conducted in the U.S. last year. This marks the 13th time since 2010 that the PLMA Show has been ranked on the prestigious TSE Gold 100 list.
PLMA’s Private Label Trade Show was honored at this year’s TSE Gold 100 Awards & Summit, held in October at the Ritz-Carlton, Rancho Mirage in Palm Springs, Calif.
We are extremely proud and honored that the Show consistently receives a prestigious Gold 100 “ranking as a top U.S. Trade Show”
Peggy Davies, President, PLMA
